Now Available • 10.05.2025
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  • Umbro

    For Spring / Summer 2025, Slam Jam and Umbro introduce a new collection inspired by stadium security, seamlessly blending formalwear with sportswear in their signature style. Rooted in British culture, the collection pays homage to heraldry, check patterns, and crafts a fresh narrative by reimagining the aesthetic of security personnel. Staying true to the football-driven DNA of the Manchester-based brand, standout pieces include military-inspired crest-hoodies and t-shirts, security-wear influence for the tactical windbreakers and tactical half-zip, ice hockey jerseys infused with football themes and colours and 97/98 polo shirts with the loud “Lazy” statement and a bold nod to street culture —expressed through statement caps and striking, slogan-laden designs. For the occasion, the SS25 campaign has been captured through the invasive lens of Japanese photographer Satoshi Fujiwara: a dystopian away day bus journey and all the madness that comes with it.
  • AFB

    Launched in 2020, AFB is a Tokyo-based apparel brand who takes inspiration from music, art, movies, culture, and vintage-wear across different decades. Every year, AFB launches a time-period-specific collection, with their initial collection being based on Woodstock 1969 and upcoming lineups incorporating aesthetics from hippie culture through the 60s and 70s.
  • Oakley

    Founded by James Jannard in California in 1975, Oakley began as a garage-run upstart in the BMX industry, selling accessories distinguished by highly innovative manufacturing techniques and materials. The brand’s uncompromising, industrially-innovative approach to performance accessories soon led it into the world of ski goggles and sport sunglasses where it revolutionized the performance and aesthetic standards of an entire industry with its avant-garde designs. Today the brand remains the undisputed market leader of design-driven sports performance, appreciated across entirely heterogeneous demographics, from kids of the streets of Paris to leading triathletes and Tour de France winners.
  • Salomon

    Salomon is a French outdoor sports equipment brand founded by Francois Salomon in the heart of the French Alps in 1947. By gaining acceptance also outside the outdoor world, Salomon has picked up on the activewear trend with high-performance products and, at the same time, cutting-edge design. Salomon LAB Team, the mother of Advanced Line (XT-6, XT-4, ACS Pro and many more), is creating shoes without any commercial scope but points out the path for constant techwear innovation.

Editorial

304 Articles
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